Why You Need Link Building
Think of your website as a standing structure and Link Building and SEO as the two legs that support the standing structure. That’s why you need Link Building.
Proper SEO can be implemented with in just a few months depending on the size of your site. Creating your site in a SEO friendly manner, providing ideal, optimized pages, tags, and content need only to be done once so long as it’s done well.
Proper Link Building on the other hand, can be a very time-consuming process. In fact, it’s an on-going process. Links don’t come in a matter of weeks. The effects of excellent Link Building may not be seen for 3-12 months. It can take months to plan, develop, and launch a link bait, media, or publicity campaign that can attract you thousands of links. It can take months to develop relationships with top journalists and editors and persuade them to read over a press release. It can take months to write articles or develop media that will attract links. It can take months for your site to get heard. Link Building is a process that must be continually carried on.
Whether you decide to take it on yourself, bring it in house, or outsource it, ensure that you take on the method which will attract you the most links in the long-run. One of the first methods I learned to do Link Building was simply finding relevant sites, emailing them, and offering them monetary compensation for a link. This is only ONE Link Building method, and in fact, has become one of the least used by top Link Builders today. It is extremely time consuming, and a large percentage of the website owners have been hassled enough by link request emails that they usually just ignore them. I’m not saying that it doesn’t work at all and shouldn’t be applied, but I’d rather spend 3 hours on composing an excellent piece of material that I can distribute freely to the public that’ll attract links, as opposed to spending 3 hours finding sites to email and beg for a link. As I said earlier, make sure your Link Building campaign is one that will entice people to link to you.
Link Building is not a quick process and you won’t see the results in the immediate future. Furthermore, it is critical to achieving top rankings. The top ranked sites have thousands, millions of links to their sites. Without proper Link Building, consider your site along with the rest of those struggling to get to the top. Link Building is a necessary component to reaching visibility at the top of the search engine rankings.