Archive for April, 2008
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Online Reputation Management
An marketing concept that’s been becoming more observant and aware this year is reputation management. I’ve been reading more into managing your reputation online. It is certainly an area that I think larger brand names should be concerned about. It can take years of good business practices, marketing, and PR to establish [...]
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Link Building 101 Rap
He couldn’t have explained it better. In fact he explained it better rapping than many have in writing.
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The Truth About PageRank
In many working relationships with SEO Consultants and webmasters, I constantly hear the importance of PR. Quite frankly, I’m tired of trying to convince the Internet world that PR means nothing! Anyhow, I figure I’ll give it another attempt :). I may take shortcuts in my explanation for those of you who [...]
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What is SEM?
SEM stands for Search Engine Marketing. Ever notice those “Google” and “Yahoo” ads on the various sections of websites and on the right side of the search results. Those are called PPC (Pay-Per-Click) Ads. That’s how Google and a number of other search engines make a majority of their revenue. This [...]